Timeless and smooth
The collaboration with the Stressless® brand is very exciting in several ways. One advantage for the consumer is that they can follow the value chain all the way. The company behind the brand, Ekornes, is a market-leading manufacturer with a high degree of innovation, with an exceptional quality and standard of its products. GU is a Norwegian manufacturer with a long history that has a high level of expertise in woolen textiles and is known for delivering quality products with a long lifespan. So when Ekornes wanted to use textiles based on wool, this was a perfect match, says Karen Lauvålien, Sales and Marketing Director at Gudbrandsdalens Uldvarefabrik AS.
One of the results is Clover, a timeless, mélange fabric in a modern and subdued palette. The smooth and soft surface is underlined by restrained colours. Clover is a fabric with a warm and welcoming character, perfect for attractive interiors that evoke a homely and safe feeling. A perfect match for other natural materials such as leather, metal and stone. The fabrics are designed by Merete Haabeth Serrano and the colours are designed by Ragnhild Nordhagen and Christiane Müller.