– Can you possibly predict which materials and colours will appeal to us in the future? 
 
It comes down to a combination of research and experience. On the one hand, we visit trend fairs with insights from all over the world and pick up the latest word from other experts. On the other hand, we have our theoretical background and brand knowledge, which is always the foundation of our choices. We feel that we know our customers well, says Berit.

Earthly delights 

Every year, they choose a line-up of new colours that are used in photos, brochures, exhibitions, on trade fairs and in retail stores around the world. Nothing is left to chance. And often, the choices are influenced by variables far outside the fashion world.

Right now, we live in a world filled with turmoil. That makes us less averse to risk. We want to surround ourselves with safety, with something trustworthy and natural. That is why earthly tones are high in demand, and will be for years to come, says Berit.

That doesn’t mean our interiors will look bland. A vase, a pillow or a wall painted in a bold, contrasting colour is a cheap and efficient way to inject some colour into our surroundings, says Janne. 

The insider tip 

What is your best tip for someone in the process of choosing colours for their interior? 

Be honest with yourself. If you know that refreshing, bold colours give you energy, and that you like to surround yourself with them over time, go for it. But don’t go that way because it looked good in a photo, or it is a fashion trend. If you know that you need calm surroundings, seek out the more neutral colours. But look out for subtle nuances you can add to that grey or brown. Today, there’s so many shades available that just weren’t there before. And finally, ask your retailer! There are so many knowledgeable people in the stores who are very happy to have a chat about colours and design. 

As self-proclaimed colour and design-nerds, Janne and Berit really love their job, even though it comes with a lot of expectations from the entire company. 

Colour-wise, this is such a good time for Stressless® recliners and sofas. The earthly colours that are in fashion really match the design language of our furniture. And our main selling points beside the comfort – the craftsmanship and longevity – are part of a larger trend with high demand for sustainability and predictability. That makes our work extra fun these days, says Janne.