Brian and Nataliia, Stressless London Brand Store
Inside the Stressless® London Brand Store :

Meet Brand Ambassadors Brian & Nataliia

Images: Ekornes AS
People: Brian & Nataliia
Visit our showroom on London’s Tottenham Court Road and you’ll meet the team who know our chairs the best. Our wonderful store staff spend their days surrounded by comfort, helping customers, like you, find their perfect seat.
We sat down with two of our in-store Brand Ambassadors, Brian and Nataliia, to discuss their favourite styles, how they wind down and what really makes a Stressless® chair stand out from the rest.

Which seat is your favourite to sit on in the London Store?

B: I like the Stressless® Paul because it suits my tall and rapidly expanding frame (Married life has been good to me!). The fit of this chair is just perfect.

N: Definitely the Stressless® Berlin. It’s stylish, modern, and incredibly comfortable. Every time I sit in it, I don’t want to get back up! and I think it fits perfectly into both contemporary and classic homes.
 

How do you unwind?

B: I do love watching films just for the escapism. Especially when reclined on my favourite chair.

N: I love spending time in nature. Whether it’s a walk through one of London’s parks, exploring a new trail, or simply enjoying some fresh air, being outdoors helps me relax, clear my mind, and recharge.
Stressless London Brand Store
Stressless London Brand Store

Fabric or Leather?

B: In the last few years, I have been gravitating towards leather. My furniture journey started over 40 years ago and at that time leather furniture was very different to what we have now. The leathers we use at Stressless® are softer and much more comfortable.
 
N: Leather. I love the luxurious feel, how easy it is to maintain, and how beautifully it ages over time.
 

Where's your favourite place to grab a bite on Tottenham Court Road?

B: I try not to eat out too much. But Popeyes Chicken is very much a guilty pleasure.

N: I enjoy trying different places, but one of my favourites is finding a cosy café nearby where I can have a good coffee and a light lunch.
Brian and Nataliia, Stressless London Brand Store
Stressless London Brand Store

How long have you worked for Stressless® ?

B: I have been with Stressless® just over 4 years now, I feel fortunate to work in such a relaxed and friendly atmosphere. I see why there are so many people who have been in Ekornes for over 10 years.

N: I’ve been with Stressless® since 2024, and it’s been a fantastic experience learning more about comfort, design, and helping customers find the perfect chair or sofa for their homes.
 

What's something about Stressless® that not many customers know?

B: That a Stressless® chair is the comfort you need and deserve in your life.

N: One thing many customers don’t know until they try it is that a Stressless® chair adjusts naturally to your movements. It’s hard to explain, but the moment you sit down, you can really feel the difference.
/en/-/media/stresslesssite/magasin/londonbrandstore/storefront_1920x1080.jpg?cx=0&cy=0&cw=1920&ch=1080&hash=03F3C3BB834072AD97755B4D33E818DF

The best things in life deserve to be experienced in person. To feel the difference a Stressless® chair can make, visit our showroom on Tottenham Court Road or one of our retail partners, where our expert team can help you find your perfect chair.

Brian and Nataliia's favourites

/en/-/media/stresslesssite/magasin/londonbrandstore/berlincalidolightbeige_cross_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=E64058B65078DCE6DA55969D53C833E4

Stressless® Berlin

Design your own
/en/-/media/stresslesssite/magasin/londonbrandstore/paulpalomacopper_cross_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=D3E35E6C2339E3EF75C1BCEC48DDB980

Stressless® Paul

Design your own
Continue the journey

Discover more from our Magazine

/en/-/media/stresslesssite/magasin/designed-to-last/ma_stresslessoriginal_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=1C706C20665EF315726D9DD53BF3CFEA

A Stressless® Original Through Generations

Investing in a Stressless chair is an investment in design, a timeless piece of furniture that can be handed down through generations.
Read the article
/en/-/media/stresslesssite/magasin/camillabakken/camillabakken_i_sofa960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=B6A71027C995BB0567674E0EEA4D95A2

Why your interior needs a narrative

We love to collaborate with people that share our ethos and were delighted to welcome Norwegian interior designer Camilla Bakken to Ekornes Bua for an exclusive styling session.
Read the article
/en/-/media/stresslesssite/magasin/17mai/17may_table_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=F1BBCD3DC49BD0BD91ACEFB922A8F4A4

Together to Celebrate Norwegian Day

At Stressless®, we’re proud of our Norwegian Heritage. 17th of May, we celebrate Norway’s National Day and honour the signing of the constitution in 1814.
Read the article
/en/-/media/stresslesssite/magasin/golden-hour-with-letters-of-intent/rebeccakarl_sitting_960x960px.jpg?cx=0&cy=0&cw=460&ch=460&hash=09D949EDF6F2E8EA86A94DBB29E84B8F

Curate Your Golden Hour with Letters of Intent

We spoke with Rebecca and Karl from Wild Flower Illustration Co, a couple who turned their passion for post into a thriving small business that honors the art of letter writing.
Read the article
/en/-/media/stresslesssite/magasin/designinthedetails/ring960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=6DDA82B0F6355842F9666B91AE2FCF5B

Our passion for pure quality

At Stressless® we pride ourselves on craftsmanship and quality materials. With a commitment to first rate design that has been honed over five decades and passed through generations.
Read the article
/en/-/media/stresslesssite/magasin/artofwinter/winter_brand_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=EE7650914A9BE07C54D2E9F601D535E4

The art of winter

The turn of the calendar often arrives with the promise of a pause. An opportunity to rest, reflect and a chance to begin anew.
Read the article
/en/-/media/stresslesssite/magasin/designingforthebody/arve_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=914AE31FC8CFC1489BF576BB426E3722

Designing for the body

What makes a comfortable seat? We certainly know. Ekornes literally shaped the furniture world when the company developed the first Stressless® recliner, an iconic design that still retains every bit of its original desirability today.
Read the article
/en/-/media/stresslesssite/magasin/recharge-your-mind/tomasrelaxing.jpg?cx=0&cy=0&cw=460&ch=460&hash=D1EE51FF3B5ED7E4F6D38941101B0FF4

The Pleasures and Benefits of resting to recharge your mind

In today’s fast-paced society, where many of us are constantly on the go, and feel the cumulative toll of constant alerts vying for attention, psychologist Tomas Myklebust offers a refreshing reminder: rest is not an indulgence—it’s a necessity.
Read the article
/en/-/media/stresslesssite/magasin/sewyeah/christineleechxhelping_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=C504D6B226F661CA81A31E8ECCECE8DE

SewYeah

If there ever was an ideal time to slow down and catch one’s breath, it’s now. As the days draw in and outside temperatures drop, it’s time to align ourselves with the seasons and live as nature intended, relishing time spent indoors.
Read the article
/en/-/media/stresslesssite/magasin/hurtigruten/hurigruten_dining_view_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=846ACC5842451440F7B67461358740D5

Where Comfort Meets Captivating Beauty

Travelling through the Norwegian fjords is an adventure filled with breathtaking sights – from dramatic cliffs and serene waters to quaint coastal villages.
Read the article
/en/-/media/stresslesssite/magasin/unity-by-diversity-and-inclusion/portrait_woman_sewing_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=062BD857C7D0FF1C086D10A5109E771E

Unity through diversity and inclusion

To learn more about the diverse and inclusive work culture we cultivate, we share some heartwarming stories and impactful initiatives that make Stressless a beacon of unity.
Read the article
/en/-/media/stresslesssite/magasin/how-stressless-makes-furniture-that-lasts/diningchair_prototype_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=A3D3FA5E4D01F0D735E6B6AA5D7A8E87

How we make furniture that lasts

We believe that tangible change comes from the daily practises we commit to consistently.

/en/-/media/stresslesssite/magasin/norwegianfurniturerush/ekornesas_ikornnes_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=E7EDB0148C3AC3286ED7D15B9BF3F668

The great Norwegian furniture rush

A Norwegian saying claims that you can create gold from stone. One proof of this is the booming furniture village of Sykkylven.
Read the article
/en/-/media/stresslesssite/inspiration/material/newcolours24/warmneutrals960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=445FCAD36ADB10F9B09CF4E02FAEDD59

A desire for something real

The new Stressless® color palette reflects our need for reconnecting with the natural world.
Read the article
/en/-/media/stresslesssite/magasin/feelfreetofeelblue/tealblue_colors_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=8724B4DE51600127D60E92103A5163B5

Feel free to feel blue

Bring the magical hour inside, and immerse yourself in its soothing colours for as long as you desire.
Read the article
/en/-/media/stresslesssite/magasin/setthetable/decorations960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=974A1517D35832CC1C59B96AF1617DFB

Set the table for an unforgettable evening

The stylist's best tips for decorating your party table are surprisingly simple.

Meet Birgitta Roald.
/en/-/media/stresslesssite/magasin/renonewgarments/reno_thyme_green_2_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=DAA8D8B601439E2318A67E813F46F6F4

A timeless classic in a new outfit

Stressless® Reno never goes out of style, and truly shines in this new attire.
Find out more
/en/-/media/stresslesssite/magasin/warm-colors/janne-fabrics-warm-colors.jpg?cx=0&cy=0&cw=460&ch=460&hash=62C2FB4F08981EB699DBDA15F03B1A5A

Boost your mood with warm colors

Feeling a bit chilly, both inside and out? Warm up with earthy colors! 
 
Meet Janne Muri, Project Manager CMF
Read the article
/en/-/media/stresslesssite/magasin/anna/anna_9h6a6890_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=F7A443497EE3C093733218E385BAF7F2

Taking motorized sofas to new heights

The new and innovative Stressless® Anna sofa is lighter and more powerful – and the result of jumping at the opportunity.

 
Meet Product Manager Rikke Wold
Hear the story
/en/-/media/stresslesssite/magasin/berlin/ms9h6a6551_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=DE080B96CE874B050797759183A85A85

Classic comfort meets modern design

Named after the city that epitomizes the blend of tradition and innovation, the brand new Stressless® Berlin recliner has already made heads turn.

 

Retailers in Central Europe rush to place their orders.

Find out why
/en/-/media/stresslesssite/magasin/skiing/skiing9h6a6779_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=9ED165E0045C1556D51F02E14B373621

Where work meets nature

Imagine going straight to the mountains after work, sleeping under the open sky and skiing back down at sunrise. That is the reality of some of our nature-loving employees.

 

Meet two enthustiastic employees.

Read the article
/en/-/media/stresslesssite/magasin/flowershow/chelsearhs_627x627.jpg?cx=0&cy=0&cw=460&ch=460&hash=84943C72DCE17EA0177D2B372D06E740

Supporting the joy of gardening

We are as passionate about nature as we are about our beautiful furniture, so it comes naturally that we are keen to support the Royal Horticultural Society (RHS) and the wonderful work they do in the UK.
/en/-/media/stresslesssite/magasin/colourstrends/colours/paldarkmushroom_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=4CC99F8CE40A7092651E157138F96488

Colours to embrace and uplift 2023

Across all sectors and markets, consumers will be yearning for colour that brings calm and joy.
 

Here are the key colours for 2023.

/en/-/media/stresslesssite/magasin/colourstrends/jb_4y2a8295_650x650.jpg?cx=0&cy=0&cw=460&ch=460&hash=456DE48AD6C56CF6688F1A067BD05894

Looking into the crystal ball of colours

When you invest in quality furniture, you probably want to make sure the colour doesn’t go out of style in a few years. 

– Every year, Janne and Berit have to predict the future. How do they do it?
/en/-/media/stresslesssite/magasin/curves/4y2a0462_960x960.jpg?cx=0&cy=0&cw=460&ch=460&hash=B10D563F1C799BD9DC20DA0771020C7E

Curves are in our nature

For decades, scientists have been intrigued by the fact that humans seem to have an aesthetic preference for curves over straight lines.

 

Why is this? Is it a learnt preference, or is it evolution?

Read the article
/en/-/media/stresslesssite/magasin/me-time/4y2a0323_650x650.jpg?cx=0&cy=0&cw=460&ch=460&hash=252CD220BADA433742CD237823C0EC43

The importance of me-time

Taking breaks during the day is essential for maintaining your physical and mental health.

 

We asked a psychiatrist for her best advice on winding down.

Learn how stress impact you
/en/-/media/stresslesssite/magasin/reno/anneguriunhjemnew_650x650.jpg?cx=0&cy=0&cw=460&ch=460&hash=478D3A3BF7824C397B7767EF80A98363

Like a warm embrace

The Stressless® Reno has been among the company’s top sellers for close to three decades.

 

What’s the secret behind its success?

Read the article