- The Plus- system was unique in its ability to automatically adjust lumbar support, which adapts to different sitting positions. In addition to this lumbar support, the Plus- system ensured that the headrest remained in the optimum position for watching TV, as research showed that people sitting in a recliner were often doing this, says Arve Ekornes, who was heading the development of the new feature. Through user testing it was established that the most comfortable position was semi-reclined, so the system had to keep the head in the correct position to provide good head support as well as aiding relaxation. The research also ascertained that lumbar support, while beneficial in an upright position, could be too much in a reclined position, so the Plus -system automatically reduces the lumbar support as the chair is reclined.

- We worked with physiotherapists and used available research to gain extensive knowledge about the human body to ensure the system was as ergonomically correct as possible. At the time, no other chair had similar functions, so we applied for a patent, which was granted, says Ekornes.

Today the design group is led by Mariana Sousa, Head of Design. Her team is key in keeping the brand relevant with regards to technology, trends and how the world evolves.

– We believe that the world’s best recliners are not developed by individuals but by teams - a collaboration of professionals - each being a comfort-expert who has life-long experience in their fields, says Mariana Sousa. The design team is constantly gaining information about comfort, ergonomics, and function.