Stressless Dining hits showrooms for holidays

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Moveable furniture combines comfort with chic for holiday entertaining


Somerset, N.J., USA – (September 19, 2018) – Ekornes, Inc., the Norwegian furniture manufacturer renowned for its high-end Stressless® recliners and sofas, brings patented Stressless "moving comfort" to the dining experience. Stressless Dining, the innovative collection of tables and chairs launched exclusively to dealers at High Point Market in April, is now available in stores. Ekornes is on trend and ahead of its competitors with Stressless Dining.

"Stressless Dining is very unique in the marketplace," said Beverly Kastel, marketing director at Ekornes, Inc. "It allows friends and family to recline, relax and reconnect while spending quality time together at the table."

Stressless Dining is equipped with BalanceAdapt™ to respond to the body’s movements and automatically adjust the seat and back position, without levers or handles. When you lean forward to eat, the seat angle reacts to your movement and immediately reduces the pressure under your legs while supporting your back. If you want to completely relax, you can lean back. The seat will slide forward so that you get a more open and comfortable sitting position.

The chairs are customizable and come in four cushion designs, with high or low back options in a myriad of fabrics and leathers. The chairs also have two leg base choices available in four colors of wood. Dining tables feature two leg choices, three wood finishes and can be ordered with an integrated leaf for ingenious storage and convenience.

Since the introduction of the first Stressless recliners in 1971, Ekornes has been perfecting its comfort. The Stressless recliner was introduced as a response to the television coming into the living room. Since the brand’s inception, over 8.5 million Stressless seats have been sold worldwide. Today the way consumers utilize the space in their homes has changed, and Stressless continues to adapt and evolve accordingly.

"We have seen that the pattern of room use has changed, and the kitchen really has merged with the living room," Kastel said. "This line is built for the modern home, but crafted with Scandinavian tradition, comfort and functionality. Stressless Dining transforms the dining experience."

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MEDIA CONTACT:
Jordan Vines
The Tombras Group
+1 (540) 629.3137

 

About Ekornes ASA

Founded in 1934, Ekornes ASA is one of the world’s leading furniture manufacturers, with six factories in Norway and a U.S.-based factory in Morganton, North Carolina. Stressless® is a registered trademark, of Ekornes ASA and is used on Ekornes' collection of recliners, sofas and accessories sold in more than 40 countries. Stressless offers tailored comfort through a patented glide technology and lumbar support system designed to match the changing contours of the back, and is endorsed by the American Chiropractic Association. Ekornes participates in the UN Global Compact to protect the environment and is committed to social and environmental responsibility. For more information, visit stressless.com.