Ekornes launches Stressless Dining at High Point

Posted On Dining Press Release

Somerset, N.J., USA – (April 3, 2018) –  Ekornes, Inc. brings patented Stressless® comfort and functionality to the dining experience with this year’s newest product innovation: Stressless Dining. Stressless dining chairs are equipped with BalanceAdapt™ to respond to the body’s movements and automatically adjust the seat and back position, without levers or handles.
“Stressless dining chairs bring perfectly balanced comfort to the dining room,” explains Peter Bjerregaard, Ekornes, Inc. president. “When you lean forward to eat, the seat angle adjusts automatically and reduces the pressure under your legs while supporting your back. If you want to relax completely, you can lean back. The seat will slide forward so that you get a more open and comfortable sitting position. It’s completely unique in the marketplace.”
Since the introduction of the first Stressless recliners in 1971, Ekornes has been perfecting Stressless comfort. The Stressless recliner was introduced as a response to the television coming into the living room. Since the brand’s inception, over 8.5 million Stressless seats have been sold worldwide. Today the way consumers utilize the space in their homes has changed, and Stressless continues to adapt and evolve accordingly.
“We have seen that the pattern of room use has changed, and the kitchen really has merged with the living room. We are spending more time around the dining table, which has become the new gathering place for family and friends. With that comes the need to sit comfortably and be able to adjust your chair’s seating position for ultimate comfort and ergonomics,” says Bjerregaard.
Stressless dining chairs are completely customizable and come in four cushion designs, with high or low back options and two leg base choices. Chairs are available in a wide range of fabric and leather and four colors of wood. Dining tables feature two leg choices, three wood finishes and two different leaf-insert systems. Stressless Dining will be in stores in fall 2018.
Ekornes is exhibiting the new dining collection at the High Point Market in North Carolina, April 14-18 in the IHFC Design Center, 8th Floor, Showroom D820. Media are invited to a special event Monday, April 16, 4-7 p.m.
Founded in 1934, Ekornes ASA is one of the world’s leading furniture manufacturers, with six factories in Norway and a U.S.-based factory in Morganton, North Carolina. Stressless® is a registered trademark, of Ekornes ASA and is used on Ekornes's collection of recliners, sofas and accessories sold in more than 40 countries. Stressless offers tailored comfort through a patented glide technology and lumbar support system designed to match the changing contours of the back, and is endorsed by the American Chiropractic Association. Ekornes participates in the UN Global Compact to protect the environment and is committed to social and environmental responsibility. For more information, visit stressless.com.