Ekornes introduces new Pioneer Collection leather

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Pioneer introduced on Stressless® recliners and sofas at Market in October

Somerset, N.J., USA – (October 30, 2018) – Ekornes, Inc., the Norwegian furniture manufacturer well-known for its Stressless® recliners, sofas and dining debuted its new Pioneer Collection leather at High Point in October. Developed by the Ekornes leather team and imported from Italy and Brazil, this leather is a luxurious, aniline dyed, pull-up leather with a delicate quality that retains its original grain. It was developed specifically for the U.S. market with consumers in mind.

“This leather has a soft touch and appeal that offers deep, vibrant colors and a beautiful patina luster,” said Beverly Kastel, marketing director at Ekornes, Inc. “On a genuine pull-up leather like Pioneer, you will see lighter characteristics in the color migrations and deviations as a result of your use.”

The trends toward natural, earthy hues and warm, dark design schemes are growing. Dark and light colors may be combined to create balance in the room. These colors may be mixed with Stressless’ wood or metal bases, combining the handmade and industrial presentation. Pairing classic, antique-looking leather with the right colors complements any home décor.
Before being applied to Stressless furniture, Pioneer Collection leather is treated with oils, waxes and transparent dyes. The finish gives exceptionally smooth comfort and striking features with a light protection layer to prevent moisture and sun damage. Pioneer offers a vintage look and a unique, full-bodied structure with color nuances and skin blemishes. As it ages, the leather gains a soft patina on the surface giving the product character and personality, displaying its authenticity and high quality.

The Pioneer Collection is available in six colors – olive brown, dark brown, grey, red, blue and green and can be ordered on Stressless recliners, sofas and the home theater line in a variety of bases, paired with Stressless’ patented comfort and  BalanceAdapt™ technology.
“Ekornes is excited to bring this authentic leather to its furniture,” Kastel said. “We made this line for our consumers who have an eye for vintage design and products that tell their stories. Steeped in comfort and tradition, Ekornes understands the natural beauty of aging leather and the importance of furniture functionality.”

Ekornes exhibited the new leather collection at High Point Market in North Carolina during October 13-17. The leather was showcased in all six colors on recliners and sofas. This collection will be available in stores in early 2019.

Jordan Vines
The Tombras Group
+1 (540) 629.3137

About Ekornes ASA
Founded in 1934, Ekornes ASA is one of the world’s leading furniture manufacturers, with six factories in Norway and a U.S.-based factory in Morganton, North Carolina. Stressless® is a registered trademark, of Ekornes ASA and is used on Ekornes' collection of recliners, sofas and accessories sold in more than 40 countries. Stressless offers tailored comfort through a patented glide technology and lumbar support system designed to match the changing contours of the back, and is endorsed by the American Chiropractic Association. Ekornes participates in the UN Global Compact to protect the environment and is committed to social and environmental responsibility. For more information, visit stressless.com.