Ikornnes, Norway – Ekornes ASA will open a US assembly plant in Morganton, NC to enhance service to its network of North American dealers by providing quicker delivery times on Stressless sofas.
“We are very excited to establish a production presence in the United States,” said Oyvind Torlen, CEO of Ekornes ASA. “North America represents a primary global market for Ekornes. We are committed to delivering the highest level of quality products and service to our consumer and dealers there.”
Research conducted by Ekornes, Inc. showed that more than 8 weeks of waiting on furniture delivery is unacceptable to a consumer.
“Once a consumer decides on the furniture they want, we need to be able to deliver it quicker than their expectation,” Peter Bjerregaard, President, Ekornes, Inc..
Manufacturing in the US will also benefit Ekornes North American dealers.
“We want our network of retailers and their sales people to benefit from the sale sooner rather than later,” says Bjerregaard. “Quicker delivery times on sofa sales will be a key element to our retailer support.”
Sofa components will be made in Norway and shipped to the new US plant for assembly.
“Ekornes ASA has invested a substantial level of marketing resources to grow the Stressless brand in North America,” says Torlen. The next phase of our commitment is manufacturing there.”
Production is expected to start in early 2012.