Ekornes extends the Stressless® brand and launches a completely new system in our collection of comfortable motion furniture: Stressless® with the ErgoAdapt™ system (Pat. pend.). This is a new and revolutionary sofa system that offers unique comfort whether you are seated or lying down.
The new ErgoAdapt™ system is hidden in the seat of the sofa. When seated, the angle of the seat will automatically adapt to give you the best seating comfort. When you lie down on the sofa, the seats stay completely flat.
Two designs with ErgoAdapt™ will be available during first half of 2010: Stressless E200 and Stressless E300. Both models come as 2-seater, 3-seater and Long Seat. The Long Seat can be attached to the 2- or 3-seater or used free-standing, and is of course also equipped with the ErgoAdapt™-system. The new Stressless sofa models were introduced for Nordic dealers at the Ekornes Showroom in Aalesund in November, and were very well received.
”Currently, the Stressless® brand name is known to more than 60 million people world wide, and it is the best known furniture brand in Europe. We want to make use of this unique position to sell more types of furniture to different target groups”, says Group marketing director Runar Haugen. “The Stressless brand shall however only be used on products with unique comfort and functionality, and the new Stressless sofa models with the ErgoAdapt™-system fulfill these criteria”.