Ekornes participates in “The Nordic Lighthouse” in Shanghai

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From 27th April until 31st October 2010, Ekornes is represented with a separate stand in”The Nordic Lighthouse”, which is a promotional platform for companies and organizations from the Nordic countries.

From 27th April until 31st October 2010, Ekornes is represented with a separate stand in”The Nordic Lighthouse”, which is a promotional platform for companies and organizations from the Nordic countries. 

Ekornes has a 50 sq meter branded exhibit with a promoter present at all times to introduce people to Stressless and to encourage them to take Take the comfort test. Our overall aim is to raise awareness for Stressless, and hopefully spark people's interest so that they visit our stores in China or in their home cities after they return. 

- Ahead of the World Expo in Shanghai, we saw a great opportunity to expose Stressless to a large number of people and began looking into the best way to do this. We were looking for a cost-effective platform that not only exposed visitors to our brand but also allowed them to try out and experience our products. The Nordic Lighthouse allows us to do just that, says Mark Kelsey, President of Ekornes Asia Pte. Ltd.

Photo above: Crown Prince Frederic of Denmark and the Danish Minister for Economics and Business Affairs at the Stressless area during a visit to the Nordic Lighthouse June 28.

More information about The Nordic Lighthouse

 

The Nordic Lighthouse is located near Shanghai World Expo