2010 is Chilli Red

Posted On 2010 is Chilli Red

We have started 2010, a year where Stressless® chairs in a bright red colour will highlight advertisements and posters from Ekornes.  Each year Ekornes has a new signature colour, and this year it’s the colour ”Chili Red” that rules.

We have started 2010, a year where Stressless® chairs in a bright red colour will highlight advertisements and posters from Ekornes.  Each year Ekornes has a new signature colour, and this year it’s the colour ”Chili Red” that rules. 

Attracting attention is the thought behind the choice of a strong colour in all Stressless marketing.  In addition, we have experienced that the signature colour has a significant recognition effect.  This year, Stressless Stressless Recliners in the colur Chili Red will dominate posters, advertisements and showrooms in all markets where Ekornes is represented. 

In 2009 our signature colour was Lemon yellow, in combination with a fashionable lilac.  In 2008, Apple Green dominated.  The choice of a signature colour, as well as other colours in our Leather Fabric and Wood, is made several months prior to launching them on the markets, and demands that our experts follows closely the trends and signals in the market.